CREATE | CONCISE | CONTENT

Portfolio: Ghostwritten social media post for C-level exec — Brand redacted —

Today we are enhancing the [user] experience with a new beta program powered by Microsoft. Customers in the U.S. can now use the voice assistant to automatically create background images for the passenger display using Dall-E 3 generative AI (GenAI).

First, we introduced customers to more natural communication with their cars using ChatGPT. Now we are converting speech to images using multimodal generative AI. This is the next step toward creating intelligent vehicles, reaffirming our commitment to innovation and leading in automotive software.

[Your voice] prompt calls the Dall-E API, which generates an image of whatever you can imagine. Images can only be generated and changed when the vehicle is parked, but your selected background remains in place once set.

It’s been fun seeing all the different images our development team has created using Dall-E 3.

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